01 November

Never one to miss a good marketing opportunity, Air New Zealand have definitely gotten into the spirit of Peter Jackson’s new movie, The Hobbit. Their latest safety videos feature a full cast of hobbits, elves, dwarves, wizards, orcs, and even special cameo appearances by Peter Jackson and Gollum. To give Air New Zealand credit, they’ve done just about everything possible in the last few years to spice up those stodgy old Airline Safety videos and actually make them watchable - with variations featuring the All Blacks, 1980s fitness guru Richard Simmons, Snoop Dogg, and puppets.



This latest video has been posted on YouTube. Enjoy:



… and, if you missed Air New Zealand’s past efforts, you can see a compilation from their earlier safety videos below:



UPDATE
Oct-2014: This is the version of the video produced at the end of the series for The Hobbit: Battle of the Five Armies. This time Air NZ went all out.

Tags: The Hobbit